I love producing both types of thought leadership. Why? Because they add something new to the conversation—a critical ingredient for every content project and something important to combat the growing trend of ‘churnalism’ we’ve been seeing on the SERPs.

There’s nothing quite like building a living from scratch. I’ve learned more in the process of growing Omniscient than in my entire college career, especially about leadership and management.

A good chunk of our jobs as marketers (or any function, really) involves communicating content ideas to those who can bring them to life.

The two are not mutually exclusive. In my opinion, they should overlap—every thought piece should provide actionable takeaways, and every how-to article should feature a real anecdote.

What do you do when your phone battery hits 20%? I'd bet you scramble for a charger. Maybe your Battery Panic Threshold™ is higher, like 40%, and you’d never dare let your phone die.

We're seeking guidance and wisdom, but deep, deep down, we're also looking to skip the pain of making the wrong choice, doing something irreversible, or looking like a fool in the process.

When it comes to our creative work, do you ever think about how much time we waste on fear?